They are neither items nor girls! Let’s learn to respect the women in the glamour industry 

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A fellow Bollywood-buff relative of mine once commented, “Katrina Kaif will never get respect.”

I asked her, “Why so?”

“Because she does these cheap item songs and cannot act!” She further added, “Kangana! She has my respect.”

I wondered what was so wrong in dancing item songs, and besides, who said Katrina could not act? Agreed, she is a limited actor, but there are so many other actors like her in the industry. 

My intention is not to pit Katrina Kaif against Kangana Ranaut or any artiste against another one. For me, both are incredible artists in their niche zones. Each one to their  choice and preference! That’s not my bone of contention. 

Why are successful male A-lister actors not accused of being non-actors or limited actors? Akshay Kumar, Salman Khan, Hrithik Roshan, take a pick of any ‘non-actor’ or ‘limited actor.’ 

Also, why aren’t male lead actors accused of mouthing unmentionables and dancing to obscenity onscreen? Why are they never called ‘cheap’ or ‘dirty’?

Why do we have a separate yardstick for male and female artistes?

Why cherry-pick female artistes for their choice?

A few months ago, I saw an online petition to ban item songs and girls in the industry. I know there are strong objections against such songs, but a hard ban is not going to solve the root problem.

I am a feminist, and I support female artistes like Sunny Leone, Malaika Arora Khan, and others and their choice to do item songs or whatever they choose to do with their consent. 

Here’s why! 

We need to dispel our mental block

I really thought we were past the “victim-blaming” and “slut-shaming” phase in 2019. But it looks like we haven’t much-progressed from our ancestors’ times. I’m talking about the mindset.

You know those days when there was the all-white goody “Miss: Two shoes” heroine and the all-black slutty, lusty, vampy cabaret dancer. The one who commanded our respect was clearly the former, and the latter deserved our eye-fuck.

“We teach girls shame. “Close your legs. Cover yourself.” We make them feel as though being born female they’re already guilty of something. And so, girls grow up to be women who cannot say they have desire. They grow up to be women who silence themselves. They grow up to be women who cannot say what they truly think. And they grow up — and this is the worst thing we do to girls — they grow up to be women who have turned pretense into an art form.”

― Chimamanda Ngozi Adichie, We Should All Be Feminists

Let’s take a case in point!

I thought Helen was just as phenomenal in her 4 min appearance in the ‘Mehbooba’ song, as Hema Malini was, in her full-fledged role as Basanti. In my eyes, they were equals. ‘Mehbooba’ and ‘Basanti’ are iconic even today and will continue to be so thanks to the veteran legends. 

It’s just our mental block, skewed morality, or mindset, that prevent us from seeing two talented women in their own right, who entertain us, in different ways. 

Let’s say we had a ban on item songs back then. We would never have Helen, Aruna Irani, Bindu, Jayshree T, and the likes in our industry? 

Again, there’s a veil of hypocrisy. Actresses with an Indian classical dance background commanded respect from the audience –  Vyjayanthimala, Hema Malini, and Madhuri Dixit. Even if they gyrated to ‘Choli Ke Peeche Kya Hain,’ we didn’t flinch, because they were the good women. The ‘Sanskaari’ women. Not the bold, skimpily clad, Western-influenced cabaret dancers. 

Slowly, the lines became blurred, when we had mainstream actresses wearing their sexuality on their sleeves, and dancing sensuously on-screen. Mumtaz, Padma Khanna, Zeenat Aman, Parveen Babi, and the trend continues to this day, with Sushmita Sen, Aishwarya Rai, Kareena Kapoor, Deepika Padukone, and of course, Katrina Kaif.

Calling for diversity and inclusiveness

Bollywood is primarily an entertainment industry. Acting is one of the forms of entertainment apart from music, choreography, cinematography, etc. 

There’s enough room for all kinds of artists. A Vidya Balan is known for her solid acting skills, a Jacqueline Fernandez for her gravity-defying dancing skills, a Bipasha Babu who’s made a career solely based on her sex-appeal, or anyone who can entertain like only they can.

“I have chosen to no longer be apologetic for my femaleness and my femininity. And I want to be respected in all of my femaleness because I deserve to be.”
― Chimamanda Ngozi Adichie, We Should All Be Feminists

It’s a democratic stage, where there’s enough place under the sun in the film industry for all kinds of entertainers.

A Marilyn Monroe is just as iconic as a Julie Andrews. You get the drift, right?

The role of the agency 

So, if a female artiste whose value offering is not acting primarily, but her physical attributes, or a form of talent like dance, then why shouldn’t she have the right to pursue a career in the field of entertainment? 

Yes, I agree that item songs cater to the male gaze. But, they are also made with consent by some female artists. Not all women are coerced into the profession. 

Sunny Leone is the perfect example of an agency. She made a conscious choice to make a career out of catering to the male gaze. It’s ironic when some of us hail her agency while demanding a ban on item girls, and songs, in the same breath.

Let’s not succumb to stereotypes

Call it our intellectual pride, moral compass, or naivety; it’s time to stop stereotyping female artistes who dance to item-songs as ‘dumb’/’bimbos’ and ‘cheap.’ 

There are self-taught dance enthusiasts like Nora Fatehi, who’s currently churning out one hit song after the other. 

I find Nora incredibly intelligent and multi-talented. The lady can dance, sing, act funny, and is super witty. Wit is a sign of intelligence. 

Jayalalithaa could make an excellent case-study on “The Myths and Facts of Item Girls.” She’s proof that there’s more to glamour girls than what meets the eye. Glamorous female artistes can have grey matter too – be an academic State topper and be astute to rule an entire state. 

Sunny Leone is more than a pornstar, or item girl. She’s a savvy entrepreneur and mother as well.

The road ahead 

A mere ban on item-songs is not going to solve deep-rooted issues that exist in our society. We would never have a Sophia Loren, Shakira or Jennifer Lopez if we banned such female artistes.

Instead, let’s look at solutions that respect all women for their choices. 

1. Ban the word ‘Item-Girl’

Let’s start with the derogatory label ‘item-girl.’

When there are no item-boys, there are no item-girls as well. The word should be banned. 

None of the women are items or girls. They are bonafide entertainers.

2. Ditch the hypocrisy

It was hypocrisy when the Censor Board banned ‘Lipstick Under My Burkha’ initially for obscenity. 

But it had no objections whatsoever with the unmentionable lyrics equating women’s body parts to ‘Tandoori Murgi’ that should be consumed with alcohol. Yes, I’m talking about you, ‘Fevicol Se’ song from Dabangg 2. 

I don’t know which woman in her senses (right or wrong) would think and say the following words.

Main to tandoori haye

Main to tandoori murgi hu yaar

Gatka le saiyyan alcohol se ok!”

It is nothing but a sick figment of the male fantasy. 

The Censor Board should set an example. Ditch its hypocrisy and play fair. Songs like “Fevicol Se” are a corrupted version of the feminine desire. Not movies like  ‘Lipstick Under My Burkha’ which show the reality of the female sexual desire. 

Maybe Kangana Ranaut understands the audience’s pulse all too well and never ventured into item songs because clearly, she wants respect in her profession. I don’t blame her. 

I blame the double standards of us, the audience, and the film industry, which thrives and feeds off these female artistes who choose to do item songs. While we ogle and enjoy their onscreen antics, the producers make their profits but not before dismissing these dancing women as ‘items.’ It’s so wrong and unfair.

3. Normalize not shame female sexuality

Instead, let’s encourage movies like Manmarziyaan, that take into account the female perspective, and not shame movies like ‘Lipstick Under My Burkha’ or ‘Fire’ for telling stories of the female sexuality. 

4. Implementation of the #MeToo campaign

Consent is key.

No coercion should be tolerated. Movements like the #MeToo campaign should be encouraged and implemented in the system so that every artiste feels and is safe. 

Currently, the #MeToo accused male artists still find work within the industry after several narratives by the victims. It’s the female artistes who have braved all odds to speak about their #MeToo stories who face the brunt and find it hard to find work. 

This needs to change if we want a safe, equal,  and diverse work environment for all people.

5. Give due recognition

It’s time to stop giving a step-motherly treatment to the non-actors but differently talented artistes in the entertainment industry. When we can give awards for the best female actor and singer, then why not for the best female dancer? Someday.

Final thoughts

Let’s stop slut-shaming our women in entertainment. Let them breathe, and be as they wish to be – whether it’s oozing sensuality, riding up the poles, or shaking their bellies. If that’s what they want to do with their lives, who are we to disapprove of?



  1. Okay. I never thought of it this way. Though I never dismissed these actors but it never occurred to me that there could be an award for best dancer. Personally I feel item songs or anything is fine as long as lyrics don’t cross the line and instead of sensuality border on being vulgar and derogatory to women. But a different perspective Tina. Will keep me hooked for a good while.


  2. Are you trying to practise socialism in aesthetics? Well, there’s a difference between doing a difficult role in a movie and doing an item dance. As individuals the item dancer and the great actor are equal, but not as artistes.

    Liked by 1 person

    1. No Tomichan! What I am implying is that a Vidya Balan cannot do what a Helen does. And vice versa. Both are legendary artistes who deserve respect. We cannot put down someone talented in a particular form of art and praise someone else for another form, just because of our high moral standards.


  3. You know, that is a very unique point of view. If we were to ban item numbers, a lot of dancing talent would go completely unnoticed. If we walk that road then we will have to block every aspect of movies that are even remotely sexual in nature. After the current government took over, as it is there are bans on too many things. If we are to become puritanical in the entertainment industry too, the only movies we can possibly make would be ones based on ramcharitmanas and tales from the bible. To that extent I agree with you. But I do feel that sometimes directors go completely overboard and item numbers become lewd and totally sexist. The only thing that matters is to make the item numbers in good taste omitting cheap, nasty and lewd gestures.


  4. I appreciate your point of view. Never thought like this. But personally, I don’t like item songs much. Lyrics sometimes used are not what can be appreciated. Women are treated as ‘objects’ in these songs.


  5. I do not agree with everything you say…I have a clear distinction in my head between a dance number and an item song. My respect rests with Helen for breaking the glass ceiling at an extremely male-centric time in Hindi cinema. An item song, nowadays, is an easy way to fame for female actors in movie industry. Enjoyed reading a different perspective!!


  6. There is definitely less criticism of poor male acting and muscle showing than there is towards women using SA. So definitely double standards. As for the rest to each their own. let everyone do whatever suits them as long as they don’t hurt anyone else. the hypocrisy of thronging to watch them and then judging and shaming them is despicable.

    But seriously impressed by the expression eye-fuck. never heard of it before but won’t forget it now.

    Liked by 1 person

  7. I totally agree with you. Item girls need to be applauded and awarded too. It is a part of their job and they do it so well. Very rarely a heroine can do full justice to a cabaret. #wordsmithkaurreads #MyFriendAlexa #BlogChatter


  8. i believe everyone has their own set of capabilites and limitations. Every actor/ actress is different and everyone has a part to play. The Bollywood has evolved over the years and there’s an acceptance for every kind of artiste and not just the lead actor/ actress. We should let the audience decide what they want to watch !

    Liked by 1 person

  9. This is a topic which can’t be justified by just one post, There can be million different views to that. Like a Helen in flamingo feathers in sequined bikini still considers graceful than any latest item song dancer (sorry, I don’t even bother to know their names)
    So. coming back to your point of limited actor like Akshay or Hrithik…. they still can run a sale-able flick on their back. What about Katrina? and many of her likes… This is my POV 🙂


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